Adobe & Microsoft announce partnership

Microsoft and Adobe have announced plans for a strategic partnership to help enterprise companies embrace digital transformation and deliver compelling, personalised experiences through every phase of their customer relationships. 

The two companies are aiming to dramatically strengthen their brands through integration between solutions with Microsoft Azure, Adobe Marketing Cloud and Microsoft Dynamics 365.

The partnership will see Adobe make Microsoft Azure its preferred cloud platform for the Adobe Marketing Cloud, Adobe Creative Cloud and Adobe Document Cloud. Azure provides Adobe with a trusted, global cloud and a powerful data platform for intelligent services, including comprehensive machine learning and cognitive capabilities in Microsoft Cortana Intelligence Suite and SQL Server.

“Business leaders in every industry are focused on how to better engage their digital customers, wherever they are,” said Satya Nadella, CEO of Microsoft. “Together, Adobe and Microsoft are bringing the most advanced marketing capabilities on the most powerful and intelligent cloud to help companies digitally transform and engage customers in new ways.”

“Personalised and consistent experience”

“Customers today expect a well-designed, personalised and consistent experience every time they engage with a brand,” said Shantanu Narayen, president and CEO of Adobe. “Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.”

In addition, Microsoft will make Adobe Marketing Cloud its preferred marketing service for Dynamics 365 Enterprise edition, giving customers a powerful, comprehensive marketing service for Microsoft’s next generation of intelligent business applications.

The two companies are collaborating to create standardised data models for their marketing and business applications leveraging artificial intelligence, machine learning and advanced analytics that customers can use to create new data-driven sales and marketing capabilities. Adobe and Microsoft intend to make the data models extensible to enterprise customers, as well as third-party developers and partners, in order to foster innovation and development.

Watch the keynote

Adobe and Microsoft will jointly work with leading companies to help them envision and implement the integrated solutions. As a result, the companies’ mutual customers will be able to harness their data for critical insights and predictions, connect customer touchpoints across their business, bolster relationships, and drive brand loyalty and growth.

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