Apple & IBM ramp up MobileFirst

Re-imagining productivity in the mobility era.

On the opening day of Mobile World Congress, Apple and IBM have announced the latest organisation to sign them to produce custom MobileFirst apps is international banking group, Santander. The agreement will see IBM and Apple jointly-develop native apps for IOS devices, designed to digitise staff operations and boost productivity in the bank’s Corporate, SME, Private and Retail Banking divisions.

“Santander is committed to reinventing how it conducts business, beginning with creating new ways for bank employees to engage with business customers for an exceptional banking experience,” said Gareth Mackown, European Mobile and Apple Leader, IBM. “Through our partnership with Apple, we’re putting innovative, data-driven mobile solutions in the hands of Santander’s employees to empower them with information that transforms the way they approach customer service.”

Apple and IBM have been collaborating on MobileFirst for almost three years and we recently spoke to Gareth to find out more about how these applications are driving digital transformation and mobility across a number of industries.

IBM are demonstrating the benefits of MobileFirst at Mobile World Congress this week. Find them in Hall 3, Booth 3.H30