AWS Announces Flexible SaaS Subscriptions for AWS Marketplace

Amazon Web Services have announced that customers can now subscribe to Software-as-a-Service applications directly through AWS Marketplace.

With SaaS Subscriptions on AWS Marketplace, customers can start using third-party SaaS and Application Programming Interface products with just a few clicks, and pay through their existing AWS bill. Customers can now subscribe to SaaS products and APIs from Alert Logic, Aspera, Avalara, Bitium, Cloudinary, Cloudyn, Datadog, Datapath, Dome9 Security, Druva, Dynatrace, HERE, NetApp, New Relic, Pitney Bowes, Qubole, Signiant, Solano Labs, Solodev, Sumo Logic, and Trend Micro, with new independent software vendors to be added regularly.

AWS Marketplace features more than 3,500 software listings from popular software vendors across 35 product categories, and over 100,000 active customers around the globe rely on it to find, buy, and immediately start using software that runs on AWS.

Simple & Scalable 

The Marketplace already offers more than 800 SaaS and API listings. Now, ISVs can let AWS handle the metering and billing when customers purchase these products. With a flexible range of metering dimensions, ISVs can give customers options to pay in ways that best suit their needs. Deploying applications is simple, so customers can get SaaS applications up and running more quickly and get the security and scalability benefits of software built on AWS without having to manage the infrastructure it runs on.

With SaaS Subscriptions on AWS Marketplace, customers who use dozens of SaaS products across their organisations can manage all of the procurement, subscriptions, and payments in a single place, avoiding the hassle of dealing with separate bills from multiple ISVs. Customers get a single monthly bill that includes their SaaS usage charges along with charges for the other AWS Marketplace products and AWS services they use. Wider and easier access to SaaS products helps customers focus squarely on what differentiates their business, with less time and effort spent managing applications, infrastructure, procurement, and billing.

“Customers rely on AWS Marketplace to take the heavy lifting out of procuring and deploying the software and services they need to run their business. As SaaS becomes a strong preference for certain types of applications, customers have asked us whether we can make it as easy to find, subscribe to, and manage their favourite SaaS solutions as it is to buy traditional software on AWS Marketplace,” said Dave McCann, Vice President, AWS Marketplace and Catalog Services.

“No other cloud infrastructure marketplace has a combination of broad SaaS selection and a production API and SDK that enables software vendors to deliver unified metering and billing for their SaaS products with such a wide range of metering options. We’ve focused on making this as simple and flexible as possible for ISVs, which will result in deep and broad choice for our customers. With SaaS Subscriptions on AWS Marketplace, we’re making it easier than ever for customers to get the applications they want in one place, with one bill.”


Previously, ISVs that wanted to deliver a SaaS application to AWS customers needed to build their own metering and billing system, or purchase and integrate a third-party billing product. With SaaS Subscriptions on AWS Marketplace, ISVs can integrate their usage charges with a customer’s existing AWS bill through a new API, removing the need to build and maintain their own billing platform. This allows ISVs to focus on their products without diverting resources for billing, and can drive faster sales cycles with a streamlined purchasing experience.

“The design of the API and SDK that AWS Marketplace has delivered is powerful in its simplicity, scalability and flexibility,” said Adam Boyle, Head of Product Management, Deep Security, Trend Micro. “Our customers only want to pay for what they use, and this allows us to address that by providing a level of flexibility around a single consumption-based pricing model for both software and SaaS metering that we haven’t found in combination, anywhere else. It also reduces the work for us as a SaaS vendor—it only took a couple of developers a few weeks of engineering work to integrate and launch. We haven’t seen this kind of easy yet flexible approach for both software and SaaS from any other cloud provider.”

To get started with SaaS Subscriptions for AWS Marketplace, visit: