Docker launches new partner program to serve growing demand for containers

Docker have debuted a new tiered partner program, aimed at addressing the growing enterprise demand for Container as a Service offerings through its commercially-available Docker Datacenter solution.

With this expansion, Docker provides its global partners with a well-defined path for selling Docker services and solutions while enabling them to build on their expertise in Software Defined data centers, converged infrastructure and cloud technologies. The program provides partners with the resources, training, access to knowledge and the joint selling success stories needed to identify, fulfill and win strategic enterprise opportunities for Docker’s commercial platform.

As part of a new tiered structure, Docker is addressing the needs of a growing number of reselling and consulting partners globally that are building a Docker “Practice”. By creating both Professional and Premier tiers for reselling, consulting partners, global system integrators and federal system integrators, Docker is rewarding partners with program benefits that are tied to the level of expertise and investments partners are making in their Docker Practices. Docker’s enterprise platform is also easy to implement and “pluggable”, enabling partners to offer IT operations new services that leverage their existing infrastructure or DevOps expertise. Docker partners work with enterprise customers to automate the entire application lifecycle using Docker Datacenter as the enabling solution for enterprises to realize the benefits of Docker CaaS.

“With the growing demand for Docker’s Enterprise products globally, Docker is ramping its programs to enable a broader ecosystem of partners to participate in its success while providing them the resources needed to confidently sell Docker’s Enterprise solutions,” said Alan Geary, Senior Director, Channels and Alliances for Docker. “We have developed the program so that partners are able to ramp up and very quickly achieve a win with their customers — often in the same time it would take other solutions to run a proof-of-concept. We are helping our partners build out a practice that complements what they do today, with an incremental opportunity for them to align their business with Docker’s sales cycle.”

Docker is also launching several enhancements to the program which includes Sales, Presales, Technical and Consulting accreditations for individuals who complete the training and pass the required exams. Docker is also augmenting its partner portal to include up-to-the minute information that is exclusively available to program members. Docker is also tiering the benefits to increase the margin partners get when they proactively register deals with Docker. Finally, for partners that want to resell Docker Datacenter Subscription, Docker will be authorizing Value Added Resellers, who meet the minimum training requirements, to sell Docker Datacenter Subscriptions in North America and EMEA.

Docker is Enabling Distribution 

As part of the expanded partner program, Docker is also moving into distribution in North America and EMEA.  This will help to streamline the transaction process and enable partners to leverage value added distributors such as SYNNEX Corporation to resell and implement Docker’s commercial solutions. SYNNEX is Docker’s only commercial distributor in North America. Docker already has established its distribution channel for partners focused on U.S. federal customers through SYNNEX, Immix and Vizuri. Docker’s distributors offer a broad range of value-added services for Docker’s partners and serve as an extension of Docker to ensure partners have the tools and support needed to sell Docker’s commercial container solutions.

“There has been increasing adoption of DevOps in businesses’ cloud environments, especially in the enterprise,” said Rob Moyer, Vice President, Software and Cloud Services, SYNNEX Corporation. “Providing Docker’s Container-as-a-Service to SYNNEX solution providers who serve commercial enterprise-level organizations gives them a distinct advantage by offering a cost-efficient solution with minimal interruption and downtime while being able to continually develop and enhance their clients’ applications. It also gives them another opportunity to secure recurring revenue streams by providing services to their clients.”

Premier and Professional Global & Federal System Integrators

Docker Global Systems Integrators with the “Premier” designation are leading global services firms that have the specialization and scale required to enable organizations to implement Docker-based enterprise solutions. Leading enterprises are using Docker Datacenter for agile development and portability across any infrastructure with the added benefit of management control — backed by leading partners who are guiding them from concept into production.

Premier and Professional Regional Consulting

Docker authorizes consulting partners who have invested in a Docker practice with a regional focus and deep expertise in Docker. Authorized Consulting partners at the Professional and Premier level have accredited sales, pre-sales technical and consulting experts that help customers design, build and deploy solutions with Docker Datacenter for clients.
“Over two years ago we made the strategic decision to partner with Docker, recognizing the critical role containers play in a DevOps toolchain and cloud adoption,” said Chris Ciborowski, CEO of Nebulaworks. “Working together, we’ve successfully accelerated Docker adoption in the enterprise and transitioned container technology from development into production. We appreciate Docker’s continued support of Nebulaworks and are excited to be a premier partner helping customers to be successful through professional services and training on Docker solutions.”

Premier and Professional Resellers 

Docker Value Added Resellers are building a Docker Practice that extends their expertise in software, infrastructure and cloud solutions to customers who want to understand, deploy and manage their Container-as-a-Service environment with Docker Datacenter. Partners that are building their DevOps practice to help customers move to a hybrid cloud environment view Docker as a key addition to their value added service offerings to maintain their positions as a trusted advisors to their customers.

“Many of our clients are aggressively modernizing their critical applications and moving to hybrid cloud infrastructures to provide the agility and economy they need,” said Steve Dowling, Vice President of Infrastructure Strategy, Sirius Computer Solutions. “Docker has become nearly essential to success in these initiatives by driving down time and money costs while providing a robust set of capabilities. The combination of Docker’s technology and Sirius’ services and DevOps capabilities enable us to help customers across the spectrum of business to IT alignment. As a premier Docker partner, we are committed to helping our customers appropriate the advantages of containerization.”

“We see great opportunity in a partnership with Docker, because it’s making an impact on the way many companies develop applications,” said  Mohamed Yassini, Founder of Amazic. “The importance of building and delivering high-quality software is more critical than ever as it enables our customers to stay ahead in a competitive landscape. Docker is the right partner because they have a strong vision, products and services. Docker enables our customers to create a standardized development environment and increase developer productivity across the organization. We are seeing a huge demand for Docker Datacenter in all industry verticals from financial services to government.”

Learn more about Docker’s partner programs and try Docker Datacenter free for 30 days