FinancialForce Appoints Chief Product Officer to Accelerate Product Strategy Development and Innovation

Daniel Brown Marks the Fourth C-Suite Appointment of 2017 as FinancialForce Enters New Phase of Growth

San Francisco – September 28, 2017: FinancialForce, the leading cloud ERP provider for the new services economy, today announced the appointment of Daniel Brown as Chief Product Officer (CPO).

The creation of the CPO role reflects how product innovation is driving FinancialForce’s accelerating business momentum. Brown will be responsible for guiding the company’s product strategy to deliver on its ambitious growth plans and expanding the size and scope of the product development organization.

Brown joins FinancialForce with more than 25 years of experience in the business software industry and with SaaS solutions, including 15 years at Microsoft Corporation.  Most recently, he served as General Manager of Corporate Strategy, where he led Microsoft’s internal digital transformation strategy.  Previously, Brown ran Microsoft’s Dynamic AX and Dynamics NAV product teams, where he was responsible for their international business growth, product development, and shift to a cloud delivery model. Prior to Microsoft, he led the product group for Rivio, a Silicon Valley startup that built workflow-based SaaS applications, including financials management for small-to-medium sized businesses.

As the company’s fourth C-suite appointment this year, Brown joins other significant additions to FinancialForce’s leadership team in 2017, including CFO Gordy Brooks, CMO Fred Studer and CEO Tod Nielsen.

“I was drawn to FinancialForce because our products are built on the concept of customer-oriented business processes,” said Dan Brown, CPO of FinancialForce. “We give our customers the agility to meet their customers’ needs, even when it requires new business models. This is one of the key reasons why FinancialForce’s business momentum is off the charts. I look forward to leading the team and continuing our track record of delivering great innovation to our customers.”

“Dan brings incredible international industry experience that further strengthens our senior leadership team, product roadmap and team culture,” said Tod Nielsen, President and CEO of FinancialForce. “His strategic emphasis on customer value-focused product delivery will propel FinancialForce towards even faster, smarter growth. Dan’s impressive track record demonstrates he is able to interpret market needs ahead of time and develop business applications to serve these, helping our customers stay one step ahead.”

About FinancialForce

FinancialForce is the leading cloud ERP provider for the new services economy. The #1 ERP native to the Salesforce platform, FinancialForce unifies data across the enterprise in real-time, enabling companies to rapidly evolve their business models with customers at the center. Founded in 2009 and headquartered in San Francisco, FinancialForce is backed by Salesforce Ventures, Technology Crossover Ventures, Advent International, and UNIT4. For more information, visit

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Julie Walsh

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