A growing number of effective customer loyalty programs are now powered by gamification.
Gamification uses awards, rewards, and leaderboards, similar to the gaming world, to improve customer stickiness in an increasingly competitive global market.
Pug Interactive was founded in 2008 by game designer Steve Bocska. The company now offers gamification solutions to increase brand loyalty across a broad range of sectors, including retail, education and financial services.
So could gamification solidify the future of brand-customer relationships? We spoke to Lisa Brown, chief revenue officer at PUG Interactive to find out more.
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