How Cognitive Technology is Reinventing Marketing

We spoke exclusively to Lisa Gilbert, IBM’s UK&I CMO, to find out how cognitive technology is powering a revolution in b2b marketing.

Going all-in with evergreen cloud adoption brings its own challenges: how managed services hold the key to unlocking business value.

Paying the Price for Over-Specialization

Why we must design technology to benefit society

How Digital Transformation can Bring Revolution in Banking Sector

Optimising Observability with Consumption Pricing and Billing

2023 Digital Transformation Roadmap: Strategies for Business Success

Why data literacy matters for business success

How technology will transform the future of supply chains

Why technology must now be ethical by design

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