Ingenico teams up with Google to boost online marketing

Ingenico ePayments have announced that it has joined forces with strategic partner Google and online marketing agency Tribal Internet Marketing to simplify online marketing for its clients and boost their online sales. 

The partnership means Ingenico clients will have access to Tribal’s ADchieve platform, a unique tool that enables online businesses to dynamically link their product offering to Google AdWords, the online marketing solution from Google. The offer will be available to all Dutch and Belgian Ingenico clients processing on the Ogone platform, with additional countries to be added as the program expands.

Ingenico helps a broad range of merchants in processing online payments. This new partnership allows Ingenico to support its clients with targeted online marketing solutions. These solutions generate qualified traffic, leads and customers to merchants’ online platforms. Offering Google AdWords is complementary addition to their range of value-added services that are designed to help merchants grow their business.

Automated Campaigns

Google AdWords includes different targeting methods to reach potential customers right when they’re searching for products or services. Tribal’s ADchieve automates the creation of targeted online campaigns using Google AdWords, which enables even online businesses with little time or experience to create successful campaigns and drive visibility and sales.

When our clients do well, we do well. So we are always looking for ways to help our merchants grow their business,” said Sajal Agarwal, Chief Innovation Officer at Ingenico ePayments. “Online marketing is a key way to improve sales, but many of our clients don’t have the time or expertise to successfully implement online campaigns. With this partnership, we can offer these merchants easy access to proven technology that will help them leverage the power of Google Shopping to drive additional sales.”

Ingenico ePayments helps thousands of online businesses to successfully sell and accept payments online,” said Mark van Werven, Chief Executive Officer, ADchieve at Tribal Internet Marketing. “By making our ADchieve platform available to these businesses, they can expand their service offering to include demand generation through Google AdWords.”

Marcel in ‘t Veen, Strategic Partner Manager at Google Benelux, added: “Online marketing can provide measurable return on investment for many online businesses, and we are always looking for ways to make our products and services accessible and easy to use. By partnering with Tribal and Ingenico ePayments, we help thousands of companies grow their online business by driving leads and sales through Google AdWords.”