NowDiscover, a unique content recommendation engine built to bridge the gap between video content and e-commerce/retail, has formally launched.
Following months of successful customer trials of the platform, which tailors video content into product websites to increase sales, is now full accessible to businesses worldwide in Beta.
NowDiscover parses product data from any online store before scouring YouTube for videos that are likely to help consumers reach their purchasing decision and automatically integrates these videos directly into e-merchant’s site.
The platform has proven to boost sales and saves both e-merchants and consumers time by delivering informative tutorials, branded, unboxing and review videos via a proprietary player at the crucial moment in the shopping journey.
Commenting on the launch, co-founder Vishal Kawatra said: “NowDiscover bridges the gap between content and ecommerce, giving the shopper the video experience they want. The increased amount of video content across online platforms has left consumers wanting richer more immersive experiences before they buy. NowDiscover satiates consumer desire for authentic as well as branded product videos to inform purchase decisions.”
“We deliver the right video, at the right time and place to drive product sales, ultimately accelerating the sales funnel for the e-merchant and improving the customer experience.”
Beta customer and MD of DJ equipment reseller Knight Sound and Light Keith Loosley, added: “We knew that our customers wanted video; it makes sense for them to research product reviews and tutorials before purchasing technical equipment. We couldn’t afford to lose man-hours selecting and importing video into the site, but with a few simple steps NowDiscover strengthened the visual offering by adding a mix of informative video content right next to the products on the page. The results were instant and compelling with a clear increase in sales conversions and happier customers.”
How it works
- Parsing – the platform identifies products on a page and analyses the data feed
- Curation – the platform finds relevant product review, tutorial, branded and unboxing videos from YouTube
- Moderation – control by the e-merchant over which videos go alongside the product
- Integration – NowDiscover classifies the content by type before stitching the product video into the e-merchants page, with a proprietary video player and easy to see labels
- Content scoring – NowDiscover learns which videos drive the most sales and makes intelligent recommendations
NowDiscover is the only UK start-up to receive initial funding through the Investment Bank Berlin and the company is currently seeking additional funding for global expansion and further product development.
Based in Berlin, the company was founded by UK entrepreneurs Ashley Harris and Vishal Kawatra, veterans of the video content and martech space along with Co-founder and Professor of Computer Science, Sebastian Bab who has provided guidance around machine learning and AI potential to improve the customer shopping journey.
Merchants and eCommerce sites looking to harness video into their offering can sign up free here.
