Retail Technology: What’s Next?

The impact of digital transformation has been more apparent in the retail space than in any other vertical

Traditional bricks and mortar retailers continue to jostle with those born-in-the-cloud for market share. The ultimate winner is the end consumer, who can shop anywhere, anytime and on any device while ensuring they are getting the best deal or buying a product/service that is well reviewed by others.

But in the age of information overload, how do retailers ensure their customer touch-points are targeted and personalised all the way from the web store to the high street?

We asked Microsoft’s General Manager for Dynamics 365, Balaji Balasubramanian his thoughts on where the industry is headed next and how retailers can bridge their omnichannel gaps.

Filmed at Future Decoded 2019.