Salesforce has unveiled Salesforce Commerce Cloud, the fastest path to unified commerce.
Commerce Cloud, based on Salesforce’s acquisition of Demandware, enables brands to provide personalised experiences for shoppers that span web, mobile, social and in-store. And now, as part of the world’s leading CRM suite, brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service and more.
“The connected customer is transforming commerce, creating new opportunities for brands to transform the buying experience,” said Jeff Barnett, CEO, Salesforce Commerce Cloud. “By bringing together the leader in enterprise cloud commerce with the world’s #1 CRM, we’re empowering brands to deliver personalised and unified customer experiences.”
The Connected Customer Is Transforming Retail
While consumers will place more orders on phones than on any other device by the end of 2017, 90% of purchases are still made in stores. Today, the costly legacy systems that many brands and retailers use to power their commerce do not support the entire customer journey and lack the flexibility required to connect the variety of channels consumers use for shopping. To stay competitive in this quickly-changing landscape, brands need a platform that allows them to engage directly with shoppers on any channel and deliver a personalised experience throughout the customer lifecycle.
The solution powers commerce operations across all points of sale, including web, social, mobile, in-store and more – allowing the world’s top retail brands to continuously innovate in the complex, consumer-driven world.
By leveraging Salesforce’s leading sales, service, marketing, communities, analytics, IoT and platform solutions, brands and retailers can ensure every engagement, no matter the channel or device, is completely unified.
Salesforce Commerce Cloud continues to deliver new innovations today, including:
Frictionless, One-Touch Checkout with Apple Pay
Salesforce Commerce Cloud is among the first commerce solutions to support Apple Pay for mobile web, allowing Commerce Cloud customers to offer shoppers the ability to easily make secure and private payments in Safari on iPhone, iPad and on the Mac. Merchants can quickly take advantage of Apple Pay’s benefits with the option of enabling the feature through a quick and simple configuration. The seamless integration eliminates the extra steps in the checkout process, particularly in mobile, that has kept mobile conversion lower than conversion rates seen on desktop and laptop devices.
Commerce Cloud Einstein
With Salesforce Einstein, artificial intelligence is now embedded in the Salesforce Platform, making Salesforce the world’s smartest CRM. Commerce Cloud Einstein puts intelligence into every commerce journey. It includes Product Recommendations to personalise product recommendations to shoppers; Predictive Sort, which will infuse personalised sort and search results based on likelihood to engage; and Commerce Insights, which will help retailers understand product purchase correlations to power smarter merchandising and store planning.
Commerce Cloud is available today with Apple Pay abilities available to all Commerce Cloud customers at no additional cost. Commerce Cloud Einstein’s Product Recommendations are included as part of a Commerce Cloud license.