“Speed Is The New Currency” says FinancialForce CEO Tod Nielsen

New FinancialForce CEO explains how back office digital transformation can enable agility and growth

FinancialForce’s PSA and HCM applications have not only put them on the map as the leading ERP vendor on the Salesforce platform, but also cemented their place in the back office processes of brands like Cisco, HPE and Cincinnati Bell. Founded in 2009, the company recently broke the $100m revenue mark and this year saw Tod Nielsen take over from Jeremy Roche as President and CEO of the company.

“I believe we’re entering the new services economy” Nielsen told us recently.

Businesses are being disrupted and forced to respond to their end customers in new ways, changing pricing models changing business models

Nielsen has an impressive CV. Before taking over at FinancialForce, previous roles included Chief Operating Officer at VMware, CEO at Heroku and EVP of Platform at Salesforce. Making his debut at the company’s annual user conference in Las Vegas recently, Nielsen ushered in a raft of announcements including a strategic partnership with HR & payroll software leaders ADP, and greater integration with Salesforce Einstein, with a view to embracing more AI and machine learning technology in future updates of their platforms.

We recently caught up with Tod Nielsen at their London event, FinancialForce Community Live – watch above.