Study finds hybrid cloud offers real competitive advantage

A recent study by IBM has found that two-thirds of organisations implementing hybrid cloud say they’re already gaining competitive advantage from their hybrid environments and are nearly three times as likely to use it to assemble data assets or monetize data.

With a hybrid cloud approach, organizations can be selective about when to use cloud and when to use traditional IT infrastructure—delivering the best functionality while meeting speed and flexibility needs, as well as resiliency, security and regulatory requirements.

IBM’s new global study of hybrid cloud, Growing up Hybrid: Accelerating digital transformation from the IBM Center for Applied Insights, surveyed 500 hybrid cloud implementers from 13 countries and 23 industries and identified a leading group of organizations – 26% of the respondents – that are gaining competitive advantage through hybrid cloud and managing their environment in an integrated, comprehensive fashion for high visibility and control.

In addition, the study found that the leaders are using hybrid cloud to jumpstart “next-generation” initiatives. Leaders are almost three times more likely than other implementers to use hybrid cloud for commercializing insights (e.g., assembling data assets or monetizing data). They are also five times more likely to be using hybrid cloud for cognitive computing (e.g., predictive intelligence and machine learning capabilities). Finally, over a third of the leaders are already using hybrid cloud to enable Internet of Things.

Findings about these leaders and benefits of hybrid include:

  • 9 out of 10 leaders report hybrid cloud is crucial to their business strategy and success
  • 85% of leaders report that a hybrid approach to cloud is accelerating the digital transformation in their organization
  • 8 in 10 leaders believe hybrid cloud helps reduce the amount of shadow IT within the organization
  • 80% of business leaders are improving security and reducing risk with hybrid

“We live in a world where companies must take advantage of all of their resources to succeed and deliver services and apps in an as a service model regardless of whether they reside in a public or private cloud or on their existing infrastructure,” said Laura Sanders, IBM Global Technology Services General Manager for Systems Services.

“Not surprisingly, clients are seeing great value from hybrid environments in driving business results and transformation. It’s a positive balance of optimization with flexibility and agility. Our goal continues to be the ability to help clients leverage those hybrid capabilities reliably and securely.”

As this study highlights, hybrid clouds are gaining widespread market adoption because they leverage existing IT resources while integrating into public and private cloud environments. This gives organizations greater control of their data, improved application performance and efficiencies, enhanced collaboration all while helping to centralize IT management. As a result, businesses not only reduce costs but achieve greater efficiencies.

IBM is also providing brokerage services that help organizations reduce complexity and exposure to risk. In addition, it improves efficiencies with cloud suppliers and enables quicker, informed choices. This approach underscores IBM’s move from a traditional systems integrator to a cloud services integrator, helping clients manage the services and underlying infrastructure in an integrated and unified platform.

Hybrid Success

Giant Eagle, one of the United States’ largest privately held multi-format food, fuel and pharmacy retailers is overhauling its IT infrastructure with a hybrid cloud solution from IBM Cloud. The solution is designed to provide an integrated system management for greater visibility into data from everything from the supply chain to the checkout line.

Marriott is adopting a hybrid cloud environment to offer faster digital services to web-savvy guests and uncover insights about traveler preferences for its more than 4,000 properties across the globe.

Watch the video below for more information on how IBM’s Hybrid Cloud solutions and wider ecosystem are helping their clients.

IBM Cloud delivers fast, easy and automated access to public, private and hybrid cloud services to help clients digitally transform. IBM Cloud is a growing collection of services including analytics, mobile, networking, storage, Internet of Things and cognitive computing.

With more than 40 global cloud data centers, IBM helps companies securely manage and gain insight into their data no matter where it resides.

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