Having lots of data is one thing – but bringing that data to life to deliver genuine insights is where the real value is for any business.
Step forward Qlik, who deliver self-service data visualisation to over 35,000 customers worldwide, allowing them to spot trends and make better, truly informed business decisions. Qlik’s mantra is to amplify human intelligence through data and they are certainly in the right place at the right time, with more data at our fingertips than ever before.
A recent study, conducted by Qlik and WSJ found that 83% of financial services execs believe fully leveraging their data would increase their annual revenue by five percent but only one in five companies have a consistent approach to data access. In other words businesses are effectively losing revenue through strict data compliance and security controls that don’t deliver the data to those that need it the most – the customer facing employees. That’s where visualisation comes in.
“There’s gold in these servers, and the trick is how we extract that gold from the ore,” said J.R. Reed, a senior manager for financial analytics at Deloitte Consulting LLP. “Data is an asset, a very important asset. Companies have been gathering this information about their markets and their customers. They’ve been accumulating all of this information that they can use to positively impact their customer and positively impact their business.”
We recently interviewed Sean Farrington, RVP of Northern Europe at Qlik to find out how organisations can get the insights that really matter.