Why Traffic Visibility is Critical in Cloud Security 

One of the allures of the cloud is being able to defer tasks to cloud providers

Data backups, for example, are top priorities for cloud providers, so users can feel confident that their information is safe without having to invest in-house resources. However, cloud providers often don’t provide the security capabilities many users assume would be provided by default. Nubeva has a number of tools available to provide a critical element of effective security: Full traffic visibility.

Packet-Level Visibility

There are a number of ways to visualize how internet traffic works, but the best is likely the packet. TCP, UDP, and other technologies are based around sending packets, and security software is often built around tracking and monitoring packets. Nubeva’s technology enables full-traffic packet capture in the cloud, enabling companies to use their preferred security tools while taking advantage of what Microsoft Azure and other cloud platforms have to offer.

Limitations of Virtualization

Cloud providers do offer tools for monitoring traffic and implementing certain security policies. However, the abstract information provided by the cloud providers does not show how traffic actually flows, and it limits logging and alerting capabilities. While virtualized overviews have a number of useful features, they don’t provide the detailed information companies need to track their data through various networks and systems. The need for full traffic visibility is critical, as users can monitor traffic sent and received between virtual devices and even platform agents.

Securing Hybrid Environments

For many companies, using the cloud alone isn’t a viable option. Packet-level visibility enables companies integrate their existing firewalls and other security tools in their data centers with their cloud interfaces, providing a cohesive environment that employees are most comfortable with. Consistent policies are a cornerstone of modern networking security, and being able to use the same policies on-premises and in the cloud can lead to more secure operations and make adding cloud resources to a company easier.


The cloud aims to provide a more comprehensible environment by abstracting certain concepts, and its advantages are driving its fast adoption. However, there is currently a mismatch between abstraction and the realities of proper security management. Nubeva’s tools provide a novel approach toward the hybrid cloud environment.

We spoke to Nubeva CMO Steve Perkins to find out why this visibility is needed to enable companies to control their security in a more traditional manner while letting them enjoy the power and flexibility of cloud platforms. Listen below or on Apple Podcasts