How businesses can speed up AI adoption

In today’s rapidly evolving digital landscape, the adoption of AI has emerged as a crucial component for businesses aiming to enhance their marketing strategies and operational efficiency. However, recent research by Acxiom reveals that 54% of businesses in the UK and US have yet to integrate AI into their marketing technology stack, with only 21% […]

A Reality Check on AI-Augmented Testing: Separating Hype from Value

Recent industry reports claim that 80% of companies have adopted AI-augmented testing, but this headline-grabbing statistic deserves closer scrutiny. While many organizations have indeed experimented with AI testing tools, the reality of effective implementation is far more nuanced. This disconnect between reported adoption rates and practical implementation success highlights the need for a more measured […]

Guarding against AI’s internal threats

The rapid proliferation of Large Language Models (LLMs) across industries is evident, with many companies developing proprietary LLMs for Generative AI applications. A recent survey by Gartner, Inc. revealed that 55% of corporations are currently testing or deploying LLM projects, a figure projected to grow swiftly. However, organisations should exercise caution and carefully evaluate the associated risks […]

AIOps: Taking IT estates from complexity to clarity

Organisations around the world are gearing up to roll out AI initiatives. So much so, that a recent Riverbed survey reveals that 94% of organisations view it as a strategic priority. These businesses have a balancing act on their hands, tasked with delivering seamless digital employee experiences (DEX) while managing increasingly complex IT estates – […]

ChatGPT turns two: How AI will reshape the future workforce

As ChatGPT turns two, it’s clear that the artificial intelligence revolution it sparked is not fizzling out, but gathering pace, and it’s set to change both the skills young people need in the future job market and the way they learn in school and in higher education. Investment in AI hit $25.2 billion in 2023, […]

AI for advertising is about taking back control

The past few years may seem to have been defined by artificial intelligence’s entrance into the mainstream, but the reality is that the technology has been around for decades. This is especially true in the world of digital advertising, in which AI-based and machine learning tools have long been implemented to automate a wide variety […]

Big ideas, smaller language models: how to get the most out of genAI

Since the debut of ChatGPT nearly two years ago, most businesses have at least dabbled with generative AI. Yet, for many, the initial excitement around large language models (LLMs) has given way to a more practical concern: how to prove their tangible value within the enterprise. LLMs gained global recognition for their flexibility, producing content […]

Mitigating AI Bias: The hidden challenge 

Artificial Intelligence (AI) is transforming the way businesses operate across the UK, offering tools that can manage customer service inquiries, automate tasks, analyse huge amounts of data, and even make decisions.  Last year, 60% of large UK enterprises and 35% of small and medium-sized businesses were already using AI in some form and, according to a report […]

Striking the right balance between AI innovation and evolving regulation

Since the dawn of the digital age, privacy concerns have continued to grow in significance. But the recent explosion in AI has only intensified these concerns, with 70% of businesses reporting at least a 25% annual increase in data generation. And this explosion in AI is radically changing how organisations approach privacy. Why? Because generating […]