The worrying cost of sales and marketing misalignment (and how tech can help)
The post-pandemic business world is merciless Having had to rethink operational strategy and seek support from digital products and services to stay afloat during the past two years, companies are facing another scenario – the cost of the misalignment between sales and marketing teams. New research from SugarCRM shows that the majority (58%) of sales and marketing […]
The Power of Two: Data Resiliency and Data Protection
For every day the datasphere is growing in value and size, the risks of cyberattacks, natural disasters, or even human errors, are expanding exponentially The vulnerability to such threats has pushed many businesses and organisations to rethink their strategy to achieve not only data protection, but also ‘data resiliency’. While both help preserve an organisation’s […]
Empowering Our Team with Data Analytics
EverQuote was founded in 2011 as an online insurance marketplace that would connect consumers directly with insurers Our use of data and analytics helps make insurance simpler, more affordable, and personalized, saving both consumers and providers time and money. A Data-Based History From early on in the company’s history, we understood the value of running […]
Top tips for building a successful internal innovation team
Traditionally, digital transformation journeys consist of wholesale IT overhauls, an embrace of emerging technologies, and investment in technology talent As these approaches have become prerequisite for every modern competitive company, firms now encourage entrepreneurialism and innovation from within to guide the next evolution of digital transformation. For this to work, teams or internal labs need […]
How can tech founders navigate the transition to remote working?
The Covid-19 pandemic gave rise to an acceleration of a trend many startup founders – particularly in tech – have been keeping an eye on for many years; the transition to remote working There has been longstanding debate about the benefits of this, though it has been on the up consistently over the years. It […]
Customer Experience in a Shared Services Environment
Embedding a customer-first culture is absolutely critical to success within a B2B environment Simply put, services must be built with the user front of mind and now, after the last eighteen months where customer expectations have changed across both B2B and B2C, it’s more important than ever for businesses to deliver a strong end-user experience. […]
Data: the Currency of the Future
In this Q&A Matt Thomson, Director EMEA Product Specialists at Databricks talks about the growing value of data. He also discusses how public concerns over data sharing can be assuaged – particularly as the rise of open source and open standards. 1. Data has been predicted to become the currency of the future. Do you agree with this […]