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Formula 1: Transforming Fan Engagement with Cloud

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Data-driven insights with F1 and AWS

At the recent AWS Summit in London we caught up with esteemed former engineer at Ferrari and Williams, Rob Smedley, to discuss the growing utilization of data in Formula 1, and how it’s changing the fan experience.

We also spent some time with AWS’s Neil Ashton, who shared details about F1’s partnership with Amazon Web Services and what it means for spectator engagement, both at the track and at home.

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Find out more about AWS and Formula 1’s partnership here: aws.amazon.com/sports/f1/

Featured image: ©Dimitrije Djekanovic

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