More than just a time-saver: How AI is helping brands improve performance
The AI revolution is well and truly here. Businesses are increasing spending on AI-powered platforms, while big tech is investing heavily in the sector. But while AI’s star is on the rise, there is still one major obstacle standing in its way – our perception of what AI really is. Here, I’ll explain just how […]
NLP, bespoke experiences and the future of analytics
Adam Greco, Product Evangelist at Amplitude, shares his thoughts on natural language processing and the future of analytics. What will see in terms of the intersection of the rise in natural language questions, and self-service analytics? By the end of 2025, most analytics queries will take the form of natural language questions that are in […]
Adtech, privacy and AI
Ted Sfikas, Field Chief Technology Officer of Amplitude, shares his thoughts on the future of adtech, privacy and AI for today’s business leaders. What do you see as the most significant trends shaping the B2B marketing and adtech industries in 2025? I think the biggest trends that will take place in the next 12 months […]
Regulation impacts, AI, and evolving vendor and partner relationships
The channel industry faced testing challenges this year in the shape of tightening economic landscapes the world over, global supply chain disruptions caused by geopolitical issues, continued pressure to modernise and be ever more sustainable, as well as the ongoing skills shortages that hamper the ability of businesses to achieve optimum performance. But once again […]
Data, creativity, AI, and marketing: where do we go from here?
Bold, beautiful, and fantastical, Davinci Production’s unauthorized Dior ad is just the latest captivating showcase of how far artificial intelligence has come. By and large, most industry players have reached the point where AI’s ability to whip up such stunning visuals is seen as an “amplifier of human creativity,” not a threat. But while the […]
Driving business growth with AI reskilling amid a challenging economic climate
As the UK grapples with economic uncertainty, businesses face mounting pressure to do more with less. Workforce expansion and salary increases are stalling, but employees are increasingly turning to digital reskilling to future-proof their careers. Our latest research found that almost four in five (79%) UK employers have seen staff request digital upskilling opportunities over […]
The transformative leap in service models fueled by AI and GenAI
How are AI and emerging GenAI tools transforming service models to drive automation, efficiency and personalization across various industries? Artificial Intelligence (AI) has long been the backbone of innovation, quietly transforming industries and reshaping business operations. With the rise of generative AI (GenAI), the way services are delivered is about to be redefined. The journey […]
RAG to Riches: Unlocking the full power of LLMs
From writing birthday invites, organising staff schedules, to assisting with complex tasks like writing code, and expert language translations, large language models (LLMs) and the applications that use them have grown vastly in popularity. It’s unsurprising given their ability to answer questions on a broad range of topics and generate content at speed. However, it’s […]
How to successfully upskill talent for AI integration in 2025
More and more companies are turning to AI to generate new opportunities and harmonise teams that may be at breaking point. Whether you are looking to grow your team next year or nurture the one you’ve got, it’s imperative that as your company transitions to AI, your employees are ready and equipped. Competition is tight […]
AI-driven automation holds the key to unlocking the Government’s IT skills shortage
The UK has fewer than half the digital, data and technology professionals it needs to carry out government-related IT work. That’s according to the Eighth Annual Report from the Public Accounts Committee (PAC), which scrutinises how taxpayers’ money is spent. The report – published in March 2024 and which tackles all areas of government spending, […]