Data, creativity, AI, and marketing: where do we go from here?

Bold, beautiful, and fantastical, Davinci Production’s unauthorized Dior ad is just the latest captivating showcase of how far artificial intelligence has come. By and large, most industry players have reached the point where AI’s ability to whip up such stunning visuals is seen as an “amplifier of human creativity,” not a threat. But while the […]
Driving business growth with AI reskilling amid a challenging economic climate

As the UK grapples with economic uncertainty, businesses face mounting pressure to do more with less. Workforce expansion and salary increases are stalling, but employees are increasingly turning to digital reskilling to future-proof their careers. Our latest research found that almost four in five (79%) UK employers have seen staff request digital upskilling opportunities over […]
The transformative leap in service models fueled by AI and GenAI

How are AI and emerging GenAI tools transforming service models to drive automation, efficiency and personalization across various industries? Artificial Intelligence (AI) has long been the backbone of innovation, quietly transforming industries and reshaping business operations. With the rise of generative AI (GenAI), the way services are delivered is about to be redefined. The journey […]
RAG to Riches: Unlocking the full power of LLMs

From writing birthday invites, organising staff schedules, to assisting with complex tasks like writing code, and expert language translations, large language models (LLMs) and the applications that use them have grown vastly in popularity. It’s unsurprising given their ability to answer questions on a broad range of topics and generate content at speed. However, it’s […]
How to successfully upskill talent for AI integration in 2025

More and more companies are turning to AI to generate new opportunities and harmonise teams that may be at breaking point. Whether you are looking to grow your team next year or nurture the one you’ve got, it’s imperative that as your company transitions to AI, your employees are ready and equipped. Competition is tight […]
AI-driven automation holds the key to unlocking the Government’s IT skills shortage

The UK has fewer than half the digital, data and technology professionals it needs to carry out government-related IT work. That’s according to the Eighth Annual Report from the Public Accounts Committee (PAC), which scrutinises how taxpayers’ money is spent. The report – published in March 2024 and which tackles all areas of government spending, […]
Why digital brands investing in AI to replace humans will fail

The capabilities of evolving Artificial Intelligence (AI) are vast, so implementing the technology into digital operations can be hugely beneficial. However, the rise of AI’s popularity has also prompted widespread fears about workplace displacement. This has been further fuelled by research claiming that up to 8 million jobs in the UK could be eliminated by […]
The UK must invest in talent and infrastructure to lead in unlocking AI’s potential

The UK stands at a crossroads as it strives to lead in the rapidly-evolving world of artificial intelligence (AI). With global competition heating up, becoming a frontrunner in AI promises to bring significant benefits such as economic growth, technological innovation, and a strengthened position on the global stage. However, lofty ambitions alone will not propel […]
How GenAI is Exposing the Limits of Data Centre Infrastructure

The race to develop and deploy generative AI is not slowing down, with growth in the energy levels required to power it doubling every 100 days, according to a recent research paper. The development of generative AI models is incredibly energy intensive, driving not only an exponential requirement for power, but also an increase in […]
What to Expect in AI Data Governance: 2025 Predictions

In 2025, preventing risks from both cyber criminals and AI use will be top mandates for most CIOs. Ransomware in particular continues to vex enterprises and unstructured data is a vast, largely unprotected asset. AI solutions have moved from experimental to mainstream, with all the major tech companies and cloud providers making significant investments in […]